Every Yo Baby piece begins the same way — with a conversation between a designer and an artisan in our workshop in Jaipur, India. This is the story behind the clothing your child wears.
Where We Come From
Yo Baby was founded on a simple belief: children deserve clothing that is as special as they are. We established our own manufacturing unit in Jaipur — the Pink City, famous for its rich textile heritage — so we could control every aspect of quality from the moment cotton enters our doors to the final stitch that closes each garment.
Why Jaipur
Jaipur has been a centre of Indian textile craftsmanship for centuries. Its artisans are known for their extraordinary skill in hand-embroidery, block printing, and fine cotton work — techniques that cannot be replicated by machines and are passed from master to apprentice over years of practice.
What Makes Yo Baby Different
We use only 100% cotton and natural fabrics. Every dress is fully lined. Every button is natural coconut shell or mother of pearl. Our collections feature hand-embroidery, delicate lace details, pintuck bodices, and thoughtful silhouettes designed to span a wide age range. A style that fits a 3-month-old also fits a 13-year-old — allowing families to dress all their children from the same collection.
18 Years, 300 Boutiques, One Standard
Today, Yo Baby is sold in over 300 boutiques across the United States and loved by customers in Australia, New Zealand, the UAE, and beyond. In 18 years, one thing has never changed: every piece leaves our Jaipur workshop to the same standard it always has.
Shop our collection at yobabyonline.com. Free shipping on orders over $99.